AI-enabled CX & BPO • Since 2003 • 2000+ Team

AI-Powered Customer Experience & Business Process Outsourcing That Drives Business Growth

Transform your customer operations with AI-enabled outsourcing that improves CX, increases sales conversions, recovers revenue, reduces costs, and scales your business faster.

AI Powered CXAI Voice BotsOmnichannel SupportSales & CollectionsAI Call Auditing
2003
Since
2000+
Team members
1.1B+
Interactions
400+
Brands served
About Mas Callnet

An AI-enabled CX & BPO partner powering exceptional customer conversations

Since 2003, Mas Callnet India Private Limited has helped ambitious brands acquire, grow, retain, and win back customers across voice, non-voice, and messaging channels. Today we operate as an AI-enabled Business Process Outsourcing and Customer Experience partner — combining a deep operations bench with proprietary technology to deliver measurable business outcomes.

Our proprietary AI platform CallMaster™ is purpose-built for the contact center: 100% call analysis, sentiment and intent detection, real-time coaching, compliance monitoring, and outcome-based performance analytics — replacing routine effort and empowering every human interaction.

We serve BFSI, FinTech, Healthcare, Retail, Ecommerce, D2C, Logistics, Manufacturing and more — with ISO 27001 & ISO 9001 certifications, multi-lingual delivery, and enterprise-grade infrastructure.

2000+
Trained agents & specialists
12+
Languages supported
4
Delivery centers
ISO 27001 & 9001
Certified operations
Our operating model
People + Process + Technology + AI

A repeatable formula for improving CX, growing revenue, and reducing cost — engineered for medium and large enterprises that need to scale without compromise.

People
Certified specialists across sales, support, collections and back-office.
Process
Six-Sigma led operations with continuous quality monitoring.
Technology
Cloud telephony, dialer, CRM, omnichannel and integrations.
AI
CallMaster™ voice bots, auditing, sentiment, intent, coaching.
Services

Outsourcing services engineered around your business outcomes

Voice, non-voice, digital and AI — deployed as a managed extension of your team.

Customer Support / Inbound

Customer Support / Inbound

24/7 multilingual voice support that resolves issues on first contact and lifts CSAT.

Outbound Sales & Lead Gen

Outbound Sales & Lead Gen

Trained sales pods converting leads into revenue with disciplined pipeline execution.

AI Voice Bots & Call Automation

AI Voice Bots & Call Automation

CallMaster™ voice bots handle inbound & outbound calls without human intervention.

Collections & Debt Recovery

Collections & Debt Recovery

Compliant recovery with AI-driven prioritization and personalized outreach strategy.

Chat, Email & WhatsApp Support

Chat, Email & WhatsApp Support

Unified digital care across chat, email and WhatsApp — with agent + bot orchestration.

AI Call Auditing & QA

AI Call Auditing & QA

100% call analysis with sentiment, intent, compliance and coaching signals.

Also available

People + Process + Technology + AI — one accountable partner

Customer Retention & UpsellingBack Office & Data ProcessingKYC & Customer VerificationComplete Contact Center OutsourcingAbandoned Cart RecoveryRepeat Sales & Customer ReactivationCustom Outsourcing Programs
The AI Advantage

CallMaster

Our proprietary AI platform purpose-built for the contact center. CallMaster™ replaces repetitive human effort with intelligent automation — and empowers every agent with real-time context, coaching and compliance.

Replacing HumanEmpowering HumanOutcome-Based PricingReal-Time Coaching
AI Voice Bots
Inbound & outbound conversations without human intervention.
Conversation Intelligence
Every conversation, every channel — structured, searchable, actionable.
AI Call Auditing
100% coverage — replaces sample-based QA with full-coverage insight.
Compliance Monitoring
Automated adherence checks with escalation and audit trails.
Sentiment Analysis
Understand customer emotion in real time and coach agents proactively.
Intent Detection
Detect intent signals to nudge upsell, cross-sell and retention plays.
Performance Analytics
Outcome-based dashboards for supervisors, ops and CX leadership.
Why Mas Callnet

Enterprise-grade CX outsourcing, built for measurable outcomes

AI-Enabled Operations
Every process instrumented — routing, coaching, compliance.
AI Voice Bots
CallMaster™ handles routine calls 24/7 with consistent accuracy.
AI Call Auditing
100% coverage with intent, sentiment and compliance signals.
Omnichannel Support
Voice, chat, email, WhatsApp — one customer experience.
Dedicated Teams
Named leads that operate as an extension of your business.
Enterprise Infrastructure
HA firewalls, cloud telephony, redundant power — ISO certified.
Business outcomes we deliver
↑ Sales
Higher conversion
Recover
Lost revenue
↑ CSAT
Better experience
Faster
Collections
↓ Cost
Lower cost-to-serve
Scale
Ramp in weeks
How we work

A predictable path from requirement to results

  1. 01
    Business Requirement
    You share the customer operations challenge you're trying to solve.
  2. 02
    Consultation Call
    Our CX & BPO experts explore fit, scope and outcomes.
  3. 03
    Requirement Analysis
    We map volumes, workflows, SLAs and success metrics.
  4. 04
    Solution Design
    Tailored operating model — people, process, tech, AI.
  5. 05
    Dedicated Team Setup
    Hiring, training and certification of your named team.
  6. 06
    Technology Integration
    Telephony, CRM, dialer, AI and dashboards — connected.
  7. 07
    Launch
    Controlled go-live with hyper-care and daily governance.
  8. 08
    Optimization
    Continuous improvement powered by CallMaster™ analytics.
Industries we serve

Domain-led delivery across regulated & high-growth sectors

BFSI
FinTech
Healthcare
Telecom
Insurance
Retail
Ecommerce
D2C
Consumer Goods
Logistics
Manufacturing

Ready to transform your customer operations?

Book a free consultation with our CX & BPO experts and discover how AI-powered outsourcing can drive sales, CSAT, collections and cost savings for your business.